The issue isn’t that people aren’t working hard—it’s that their focus is constantly breaking.
Tiny disruptions rarely look dangerous in the moment.
But each one breaks momentum.
Decisions slow down.
Multiply this daily, and performance erodes faster than you think.
Elite teams don’t chase productivity hacks—they get more info remove friction.
Because the problem isn’t capability.
It’s invisible friction.
If you’ve ever wondered why smart teams underperform, this explains it.